Content that informs, persuades, and creates value

Every project has its own subject, audience and objectives. Here is a selection of projects that illustrate how I adapt content to make each message clear, relevant and effective.

Why do top students cheat more?

An investigation that challenges conventional wisdom regarding exam fraud and reveals an unexpected paradox: the best students are not always the most exemplary.

Do brands actually create value?

Translation of a microeconomic analysis showing how a brand’s strength has a lasting influence on a company’s growth and valuation.